Author(s): Linda Kaplan Thaler

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Nice people don't finish last! They live longer, are healthier, and make more money. Nice companies have lower employee turnover, lower recruitment costs, and higher productivity. See how 'nice' can transform how YOU live and work!

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a cut-throat mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, they share their experiences and the stories of other people and businesses; they demonstrate why, contrary to conventional wisdom, nice people finish first.

The Power of Nice shows that nice' companies have lower employee turnover, lower recruitment costs and higher productivity. Nice people live longer, are healthier and make more money. In today's interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, in business and in life.

Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena and from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to turning enemies into allies. Filled with insightful tips and inspiring advice, The Power of Nice will transform how you live and work.

Linda Kaplan Thaler is the CEO and chief creative officer and Robin Koval is the president of The Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United Sates by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval live in the New York metropolitan area. First published 2007.