Brewing Up A Business

Description

Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This business story reveals how Calagione found success by dreaming big, working hard, and thinking differently - and how you can do it too.

Author description

Sam Calagione is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, the nation's fastest growing independent brewery, and Dogfish Head Brewing & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. The Small Business Association has named him Businessman of the Year. He lives in Lewes, Delaware.

Table of contents

Foreword by Michael Jackson. Preface. Acknowledgments. Chapter 1. The Unconventional Beginnings of an Entrepreneur. Chapter 2. Business From the Inside Out. Chapter 3. Keeping Your balance. Chapter 4. Creating a Business Offering. Chapter 5. Crafting a Brand in a Cookie-cutter World. Chapter 6. Marketing on a Small-Business Budget. Chapter 7. Publicity Stunts (Are Poorly Named). Chapter 8. Stalking the Killer App. Chapter 9. Selling Distinction, Specialization, and Variety. Chapter 10. Cash is King (Well, Sort Of). Chapter 11. Leadership. Chapter 12. Effectively Managing Employees. Chapter 13. Working Toward Irrelevance. Chapter 14. To Small-Business Success. Index.