Author(s): Michael Port
Praise for Book Yourself Solid includes: "Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!" -- Michael E. Gerber, author of . "Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later" -- Seth Godin, author of All Marketers Are Liars and Permission Marketing.' "Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small" -- Daniel H. Pink, author of A Whole New Mind and Free Agent Nation
"...thought provoking book" (BrandChannel.com, February 16th 2009)
Acknowledgments. Foreword. Author's Note. Preface. Module One: Your Foundation. Chapter 1. The Red Velvet Rope Policy. Chapter 2. Why People Buy What You're Selling. Chapter 3. Develop a Personal Brand. Chapter 4. How to talk About What You Do. Module Two: Building Trust and Credibility. Chapter 5. Who Knows What You Know and Do they Like You? Chapter 6. The Book Yourself Solid Sales Cycle Process. Chapter 7. The Power of Information Products. Chapter 8. Super Simple Selling. Module three: The Book Yourself Solid 7 Core Self-Promotion Strategies. Chapter 9. The Book Yourself Solid Networking Strategy. Chapter 10. the Book Yourself Solid Direct Outreach Strategy. Chapter 11. Te Book Yourself Solid Referral Strategy. Chapter 12. The Book Yourself Solid Web Strategy. Chapter 13. The Book Yourself Solid Speaking and Demonstrating Strategy. Chapter 14. The Book Yourself Solid Writing Strategy. Chapter 15. The Book Yourself Solid Keep-in-Touch Strategy. Final Thoughts. References. Attend a Book Yourself Solid Seminar. How to Reach Us. About the Author. Index.