Author(s): Edward De Bono
Traditional thinking habits of businesses need to be greatly improved. Analysis and judgement are no longer enough to make important corporate decisions; you can analyse the past but you have to design the future.
Corporate decisions depend on values. Disputes and conflicts often arise because of a clash of those values; each party in the dispute wants to pursue its own values, often at the expense of the other party. It is therefore essential that companies, managers and employees have a full understanding of the values of everyone involved to design a way forward that benefits all parties.
From the best selling author of How To Have A Beautiful Mind and Six Thinking Hats, this groundbreaking book provides a basis for value assessment, an essential tool in decision-making for 21st century corporations. De Bono demonstrates that values come into all areas of thinking, behaviour and decision-making and outlines a framework to focus employees' attention on a variety of values including human values, organisational values, cultural values and perceptual values. By introducing a scoring system to rate different values as strong, sound, weak or remote De Bono helps readers to prioritise and make executive decisions that count.
"Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind." - Peter Gabriel
Dr Edward de Bono is widely regarded as the leading world authority in the direct teaching of creative thinking. He was a Rhodes Scholar at Oxford and has had appointments at the universities of Oxford, Cambridge, Harvard and London. He has written 63 books with translations into 37 languages. Dr de Bono is the originator of the term 'Lateral Thinking' and now has a network of 923 trainers in 28 countries around the world teaching his methods in business. His instruction in thinking has been sought by leading corporations such as British Telecom, IBM, Motorola and Prudential.