Author(s): Donald A. Norman
Every time we encounter an object, our reaction is determined not only by how well it works, but by how good it looks to us, and by the self-image, loyalty and even nostalgia it evokes in us.
"The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. You'll never see housewares the same way again."
Donald A. Norman is a cognitive scientist and cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centred products and services. His many books include The Design of Everyday Things, Things That Make Us Smart and The Invisible Computer. He lives in Illinois, USA.