Author(s): Hector MacDonald
We like to think that there is a clear distinction between true and false. Unfortunately, the reality is far murkier.Hector Macdonald has spent his entire career exploring the ways that two completely true statements about the same thing can give wildly different impressions to the people listening. For instance, the internet can be described as a place that spreads knowledge or a place that spreads misinformation and hatred. Both statements are true, but they would paint radically different pictures of the internet for person who had never heard of it before.Now, in Truth- A User's Guide, Macdonald explains how and why these so-called 'competing truths' are used intentionally and unintentionally by businesses, media, politicians, advertisers and even regular people having regular conversations. He shows how understanding competing truths makes us better at navigating the world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets, attitudes and actions are influenced by the truths that those around us choose to tell.
"Delightful... beautifully explores the truth that truth can look very different to different people." -- Matt Ridley, author of Genome and The Red Queen "Engrossing" -- Caroline Sanderson * The Bookseller * "No one can tell the whole truth in all its glory. Hector Macdonald's Truth explores how communicators spin reality, whether in the name of clarity or skullduggery. Macdonald is a deft guide to a topic that could not be more timely." -- William Poundstone, author of Are You Smart Enough to Work at Google?
Hector Macdonaldis an expert in business storytelling. He is a strategic communications consultant who advises the leaders of some of the world's top corporations. He has worked across a number of industries, including financial services, telecoms, technology, and healthcare, and his clients include Deloitte, Barclays, DuPont, the Bank of England, and the World Gold Council to name just a few. He is also the bestselling author of several novels.