The Big Switch: Rewiring the World from Edison to Google
Author(s): Nicholas Carr
The Big Switch, Nicholas Carr's best-selling look at the new computer revolution, makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. From the software business to the newspaper business, from job creation to community formation, from national defense to personal identity, The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer."
New for the paperback edition, the book now includes an A-Z guide to the companies leading this transformation.
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"Future Shock for the Web-apps era... Compulsively readable--for nontechies, too."--Fast Company
"Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age."--L. Gordon Crovitz, Wall Street Journal
Nicholas Carr is the best-selling author of The Shallows, a Pulitzer Prize finalist, The Big Switch, and Does IT Matter? His articles and essays have appeared in The Atlantic, the New York Times, the Wall Street Journal, Wired, and The New Republic. He has been writer-in-residence at the University of California, Berkeley, and an executive editor of the Harvard Business Review. He lives in Colorado.
General Fields
- :
- : WW Norton & Co
- : WW Norton & Co
- : books
Special Fields
- : Nicholas Carr
- : Paperback
