Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

Author(s): John Medina

Popular Science

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - like that physical activity boosts your brain power. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat new information? Is it true that men and women have different brains? In Brain Rules, John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives.


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John Medina is a developmental molecular biologist and research consultant. He is the author of the long-running New York Times bestseller Brain Rules: 12 principles for surviving and thriving at work, home, and school. He is an affiliate professor of bioengineering at the University of Washington School of Medicine, and is also the director of the Brain Center for Applied Learning Research at Seattle Pacific University. Medina lives in Seattle, Washington, with his wife and two boys. His most recent book is Brain Rules for Baby.

General Fields

  • : 9781921844041
  • : Scribe Publications
  • : Scribe Publications
  • : April 2011
  • : 198mm X 129mm
  • : Australia
  • : April 2011
  • : books

Special Fields

  • : John Medina
  • : Paperback
  • : 1
  • : 573.86
  • : 320