Author(s): Catherine Harvey
The past decade has seen an explosion in the number of boutique hotels the world over. Through clever branding and unique interiors, they capture our dreams and yearnings, providing refuge for vacationers and weary business travelers alike. No longer satisfied with the trappings of yesteryear, todays visitors require more places that speak to their sense of self or aesthetic leanings. Hotel Branding features some of the most brilliant brand strategies of recent years campaigns that integrate mission with material expression. Some of the hotels profiled evoke earlier century opulence, others a quiet minimalism. Both exhibit experiential differentiation through the interplay of design elements. Many house onsite eateries that will appeal to the most discerning foodies and provide even more opportunities for identity work. From creative do not disturb signs, to menus, wayfinding, stationery, bath product packaging and more no potential canvas is overlooked. Includes NoMad Hotel, Wythe Hotel, Hudson New York, The Standard, High Line, Hotel Americano, Hotel Lincoln, The Godfrey Hotel Chicago, The Ampersand Hotel, citizenM hotel London Bankside, Qbic London City Hotel, The Thief, Ett Hem Stockholm, Scandic Grand Central, The Student Hotel, Hotel the Exchange, Casa Camper Berlin, 25hours Hotel Bikini Berlin, Michelberger Hotel, Hotel Daniel Vienna, Urbanauts, 25hours Hotel Zrich West, Mama Shelter, New Majestic Hotel, Wanderlust Hotel, Art Series Hotels and QT Sydney.