The Copywriter's Handbook
Author(s): Robert W Bly
Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work.
Product Information
"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-"Los Angeles Times"
General Fields
- :
- : 107352
- : 107352
- : 0.431
- : 31 December 1990
- : 210mm X 140mm X 25mm
- : United States
- : books
Special Fields
- : Robert W Bly
- : Paperback
- : Revised edition
- : 659.132
- : 351
