SARTorial - The Cult of the Artist

Author(s): Katerina Pantelides

Fashion/Textiles

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

$35.00(NZD)

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Product Information

General Fields

  • : 9781786273154
  • : Laurence King Publishing
  • : Laurence King Publishing
  • : October 2018
  • : --- length: - '7' width: - '5' units: - Inches
  • : books

Special Fields

  • : 160
  • : Katerina Pantelides
  • : Hardback
  • : English
  • : 746.920247