Eleanor Curtis is a London-based writer and photographer whose work has featured in UK and international broadsheets and journals. She is a graduate of the University of Sussex and has been a research fellow at the Royal College of Art, London. She has published three books with Wiley-Academy: Hotel Interior Structures (2001/2003), School Builders and Club Culture (2003). Howard Watson is a writer and editor specialising in the arts and culture. He has contributed to many publications, including The Independent and Architectural Design, and edited a wide range of titles on architecture and the arts. He is also the author of The Design Mix (2006), Hotel Revolution and Bar Style (both 2005), for John Wiley & Sons Ltd.

Acknowledgements. Preface. Introduction. Spectacular Houses. Introduction. Rem Koolhaus for Prada. Herzog De Meuron for Prada. Renzo Piano for Hermes. Louis Vuitton et al for Louis Vuitton. Architectural Branding. Introduction. Claudio Silverstrin for Giorgio Armani. Gabellini for Jil Sander. David Chipperfield for Dolce & Gabbana. Univeral Design Studio for Catriona Mackecknie. Lazzarini Pickering for Fendi. Future Systems for Comme des Garcons. Future Systems for Marni. Sophie Hicks for Chloe. Will Russell for Alexander McQueen. Universal Design Studio for Stella McCartney. Custom Made. Introduction. Heatherwick Studio for Longchamp. Marc Newson for Azzedine Alaia. Fuksas and Fuksas for Emporio Armani. Sophie Hicks for Paul Smith. Curiosity for Issey Miyake. Cho Slade for Martine Sitbon. 6a and Tom Emerson for Oki-ni. Gabellini and Gianfranco Ferre for Gianfranco Ferre. Gabellini for Nicole Farhi. New Departments. Introduction. Future Systems for Selfridges. Universal Design Studio for Lotte. Plajer + Franz for Galaxie Lafayette. Jordan Mozer & Associates for Karstadt. Rei Kawakubo for Dover Street Market. Listings. Bibliography.