Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders and junctions and how they work, in both print and screen, across a range of applications: posters, directories, newspapers and magazines, CD covers, packaging, signage and film titles - including The Kitchen's organic paintbrush front for the promotion of Levi's Vintage Clothing and Saturday's elegant stencil-style face for the Chen Pascual identity. The whole gamut from free-from to precision is explored.
Charlotte Rivers is a journalist with a passion for design who has written for Grafik, Print and Lab magazines, among others. She is also the author of the RotoVision title Identify: Building Brand Through Letterheads, Logos and Business Cards and the best-selling CD Art and Maximalism.