Type Specific

Author(s): unknown


Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders and junctions and how they work, in both print and screen, across a range of applications: posters, directories, newspapers and magazines, CD covers, packaging, signage and film titles - including The Kitchen's organic paintbrush front for the promotion of Levi's Vintage Clothing and Saturday's elegant stencil-style face for the Chen Pascual identity. The whole gamut from free-from to precision is explored.


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Product Information

Charlotte Rivers is a journalist with a passion for design who has written for Grafik, Print and Lab magazines, among others. She is also the author of the RotoVision title Identify: Building Brand Through Letterheads, Logos and Business Cards and the best-selling CD Art and Maximalism.

General Fields

  • : 9782880468200
  • : Thames and Hudson Ltd
  • : Thames and Hudson Ltd
  • : July 2005
  • : 266mm X 235mm X 20mm
  • : Switzerland
  • : books

Special Fields

  • : unknown
  • : -
  • : 905
  • : 686.224
  • : 160
  • : 200 illustrations