Futuretainment: Yesterday the World Changed, Now it's Your Turn

Author(s): Mike Walsh


Over recent years seismic changes have taken place in the structure and direction of the media and entertainment industries. Since the launch of the first commercial web browser, to the advent of broadband, digital downloads and online virtual worlds, patterns of consumer behavior have adapted and evolved enormously, embracing new opportunities and having an indelible impact upon the commercial nature of media.

Mike Walsh has been at the heart of this consumer revolution from its beginning and has been helping some of the world's leading companies and brands embrace new ideas for the past decade. The 23 insights in Futuretainment reveal how the rise of the Internet, mobile devices, social networking, audience networks, user generated content, ubiquitous networks and the ‘adaptive web’, amongst other advances, has affected the worlds of media and entertainment forever.

Futuretainment is a dynamic visual handbook offering an accessible approach to this complex and evolving subject. It is a must-read for any individual or business that wants to understand how to maximize their position in this new era.


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Product Information

Mike Walsh is an experienced media commentator and trend analyst, specialising in the advance of new technology and changes in consumer behaviour. He is based in Hong Kong from where he runs the 'innovation research agency' Tomorrow.

23 chapters, each of which details an emerging trend in consumer behaviour. Together these guide the reader towards an understanding of the enormous changes that are taking place in the way media is being used, bought, created and distributed.

General Fields

  • : 9780714848754
  • : Phaidon Press
  • : Phaidon Press Ltd
  • : November 2009
  • : 245mm X 172mm
  • : books

Special Fields

  • : Mike Walsh
  • : Hardback
  • : 1
  • : en
  • : 302.231
  • : 274
  • : Media studies; Impact of science & technology on society
  • : illustrations