Author(s): Maia Francisco
Typography is a fundamental element in contemporary design. Beyond their purely aesthetic function, the font serves to reflect an idea, mood or simply define the identity or personality behind a product or a piece, making a vital difference to the visual language. In today's world of instant visual communication, fonts have become an invaluable design resource and a means of conveying a definite message or a statement. The font is the ultimate creative design tool for the graphic designer and this remarkable visual source book offers hundreds of free fonts, to stimulate their creative process. From the graphic, experimental and industrial to the retro and romantic, this visual reference book provides a vast selection of directional font inspirations and ideas. This must-have book is replete with real-life examples of fonts used by leading designers for high-profile campaigns and projects. "Fontology" is an excellent source of inspiration and direct support for all graphic designers.
Maria Francisco studied art and design at Barcelona's Escola Massana Centre d'Art i Disseny and trained as pianist at the city's Conservatory of Music. She currently combines her art, design and music with the position of editor at Maomao. Specializing in the fields of graphic design and illustration, she has a number of published titles, including The Sourcebook of Contemporary Graphic Design, Sticker Stack and Ink Me: Temporary Tattoos Forever.