Super Mario : How Nintendo Conquered America
Author(s): Jeff Ryman
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. It helps you find out about: Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable; Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success; and, the unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
Product Information
Jeff Ryman, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.
General Fields
- :
- : Penguin Putnam Inc
- : Portfolio
- : 0.544
- : 01 September 2011
- : 229mm X 152mm X 30mm
- : United States
- : 01 October 2011
- : books
Special Fields
- : Jeff Ryman
- : Hardback
- : 1011
- : 338.76179480973
- : 320