Total Competition: Lessons in Strategy from Formula One

Author(s): Ross Brawn; Adam Parr


Across four decades, Ross Brawn has been one of the most innovative and successful figures in motorsport. Now, with Adam Parr, the new managing director of Formula One looks back over his career and methods to provide a definitive portrait of modern motorsport. They explore the unique pressures of Formula One and the cut-throat world they inhabited. Total Competition is the most compelling, comprehensive and revealing account of what it takes to get to the top in Formula One - and stay there - that has ever been published. It will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your business goals. Book jacket.


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Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports. Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.

General Fields

  • : 9781471162381
  • : Simon & Schuster, Limited
  • : Simon & Schuster, Limited
  • : June 2017
  • : 198mm X 130mm X 21mm
  • : United Kingdom
  • : July 2017
  • : books

Special Fields

  • : Ross Brawn; Adam Parr
  • : Paperback
  • : English
  • : 796.72092
  • : 336
  • : 16pp colour plates