The Ultimate Question
Author(s): Frederick F. Reichheld
If your company is doing the right things, your customers would recommend your business to a friend, according to Reichheld, a seasoned philosopher of the question of loyalty in business. According to Reichheld, too many corporations concentrate on the short term, burning out both employees and customers. Instead, he endorses concentrating on build
Product Information
Fred Reichheld is a Director Emeritus of Bain and Company and a Bain Fellow. He is the Author of The Loyalty Effect as well as of influential articles in Harvard Business Review and the Wall Street Journal. His Work has been featured in leading publications including the New York Times, Business Week, the Financial Times, and The Economist
General Fields
- :
- : Harvard Business School Publishing
- : Harvard Business School Publishing
- : 0.513
- : 01 January 2006
- : 241mm X 165mm X 22mm
- : United States
- : books
Special Fields
- : Frederick F. Reichheld
- : Hardback
- : 1
- : 658.1554
- : 224
- : Illustrations
