The Naming Book - 5 Steps to Creating Brand and Product Names That Sell

Author(s): Brad Flowers

Business

NAME YOUR BUSINESS.
TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business--and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:

  • Set clear goals for your name and brand before you start
  • Craft a brainstorming list based on your business mission
  • Build a brand unique to you by creating your own word
  • Find the balance between "cool" and clear
  • Narrow down your list of names with five easy tests

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Product Information

General Fields

  • : 9781599186665
  • : Entrepreneur Media Inc/Entrepreneur Press
  • : Entrepreneur Media
  • : March 2020
  • : --- length: - '22.9' width: - '15.2' units: - Centimeters
  • : books

Special Fields

  • : Brad Flowers
  • : Paperback
  • : 180