The Naming Book - 5 Steps to Creating Brand and Product Names That Sell

Author(s): Brad Flowers

Business

NAME YOUR BUSINESS.
TELL YOUR STORY.


Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business--and it needs to stand out.


In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:



  • Set clear goals for your name and brand before you start

  • Craft a brainstorming list based on your business mission

  • Build a brand unique to you by creating your own word

  • Find the balance between "cool" and clear

  • Narrow down your list of names with five easy tests

40.00 NZD

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Product Information

General Fields

  • : 9781599186665
  • : Entrepreneur Media Inc/Entrepreneur Press
  • : Entrepreneur Media
  • : 0.01
  • : March 2020
  • : ---length:- '22.9'width:- '15.2'units:- Centimeters
  • : books

Special Fields

  • : Brad Flowers
  • : Paperback
  • : 180