Author(s): Alan Fairnington
Offers a roadmap for marketers who need to understand the changing values and fresh perspectives of consumers. This title provides a review of the issues and opportunities which companies need to grasp in this century.
Preface Acknowledgments Introduction Chapter 1 The Lifecycle The End of the Oil Age The Product Lifecycle A Century of Change Chapter 2 Twentieth-Century Ages The Age of the Automobile The Age of Flight The Photographic Age The Golden Age of Entertainment The Digital Age Chapter 3 Global Branding Chapter 4 The Consumer Century Consumer Behavior The Role of Women Consumer Spending Consumer Values Chapter 5 Big Trend #1: Save the Planet Food Climate Change Packaging and Recycling Global Warming Chapter 6 Big Trend #2: When is Enough, Enough? Chapter 7 Big Trend #3: Changing Demographics: the "Silver Revolution" The Twentieth-Century Population Boom Chapter 8 Big Trend #4: The Power of Collaboration, Community, and Consensus The Power of Collaboration The Power of Communities Community Self-Help Groups Feeding the Mind as Well as the Body Socially Active, Healthy Lifestyles The Law of Happiness Chapter 9 The Power of Consensus Chapter 10 The New Twenty-First-Century Morality Ethical Consumption Ethical Science Robotics The Future Moral Consensus Ethical Criticism Ethical Companies Chapter 11 The New Twenty-First-Century Post-consumer Society The Hierarchy of Needs The Post-consumer Ethos Chapter 12 The Age of Selfish Altruism New Environmentalism Selfish Altruism in Action Business in the Age of Selfish Altruism Government in the Age of Selfish Altruism Health Care in the Age of Selfish Altruism The Twenty-First-Century Dilemma Are We Already in the Age of Selfish Altruism? Index