Author(s): Kevin Roberts

Business

Sisomo: the future on screen welcomes you to the Screen Age, a world where the screens dominate our public and privates spheres, and the winners are those who can create the most watchable, memorable, and emotionally powerful content on-screen.
The media is fragmenting, the mass market is splitting like an Arctic ice shelf. For marketers this presents an unavoidable conundrum as they struggle to define new ways to work. Television, once the shining knight of emotional messaging, is also suffering as networks scramble to retain audiences. At the calm centre of this perfect media storm is the consumer. Like it or not, creating emotional relationships with the consumer is the challenge of the century.
Enter sisomo â sight, sound, and motion, the heady combination of senses that now dominates our screen - based culture. This book is for everyone who was ever thrilled over a car chase or wept over a motherless deer. Its conclusionC Content that engages with sight, sound, and motion is the only way to cut through media fragmentation and connect emotionally with todayâÂÂs savvy consumers.
Unleash sisomo and our world will never be the same again. First published December 2005.