Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget
Author(s): Lori Culwell
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the abig boys.a
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another agraphic design for the weba book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
a[ Enhancing brand awareness
a[ Creating graphic designs that keep customers engaged and not confused
a[ Writing web-savvy content
a[ Capitalizing on user feedback
a[ Making the most of search engine optimization
a[ Using blogs and social networking sites to increase traffic and get the word out
Product Information
aLori Culwellas insight has made Johnson & Johnsonas discovernursing.com the award-winning website it is today. This book is an invaluable resource for anyone with a small business.a
aAndrea Higham, Director of the Johnson & Johnson Campaign for Nursingas Future
General Fields
- :
- : Prentice Hall Press
- : Prentice Hall Press
- : 0.308
- : 09 July 2009
- : 235mm X 159mm X 16mm
- : United States
- : books
Special Fields
- : Lori Culwell
- : Paperback
- : 1
- : 658.872
- : 240
- : Sales & marketing; E-commerce; Small businesses & self-employed
- : illustrations