Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget

Author(s): Lori Culwell


The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the abig boys.a
Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another agraphic design for the weba book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:
a[ Enhancing brand awareness
a[ Creating graphic designs that keep customers engaged and not confused
a[ Writing web-savvy content
a[ Capitalizing on user feedback
a[ Making the most of search engine optimization
a[ Using blogs and social networking sites to increase traffic and get the word out


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Product Information

aLori Culwellas insight has made Johnson & Johnsonas the award-winning website it is today. This book is an invaluable resource for anyone with a small business.a
aAndrea Higham, Director of the Johnson & Johnson Campaign for Nursingas Future

General Fields

  • : 9780735204416
  • : Prentice Hall Press
  • : Prentice Hall Press
  • : July 2009
  • : 235mm X 159mm X 16mm
  • : United States
  • : books

Special Fields

  • : Lori Culwell
  • : Paperback
  • : 1
  • : 658.872
  • : 240
  • : Sales & marketing; E-commerce; Small businesses & self-employed
  • : illustrations