Legacy: What the All Blacks Can Teach Us About the Business of Life

Author(s): James Kerr


Go inside the notoriously secretive world of the New Zealand All Blacks rugby team to reveal 15 powerful and practical lessons for leadership and business that helped to build one of the most successful sporting clubs in history, now the subject of the Amazon Prime documentary series All or Nothing. In Legacy, best-selling author James Kerr goes deep into the heart of the world's most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business. Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success - sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you're gone? What will be your legacy?


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The All Blacks are the world's most successful sporting outfit, undefeated in over 75% of their international matches over the last 100 years. What is the secret of their success? And what can we - as individuals, companies and teams - learn from them?

If you read only one leadership book in your life, make it this one. Brilliant -- Kevin Roberts CEO of Saathci & Saatchi Beautifully written, wonderfully observed, true to the bone. This book is both intelligent and insightful: the perfect 'how-to' manual for effective leadership. Read it. -- Anton Oliver former All Blacks captain

James Kerr is a best-selling author, award winning creative director and brand consultant and advises leading companies - and the leaders of those companies - on brand, identity, advertising, internal communications and transformational culture change. He is the bestselling author of The Alphabet of the Human Heart and a former captain of the Waihi School 'Under Six Stone' rugby team.

General Fields

  • : 9781472103536
  • : Constable
  • : Constable
  • : 0.249476
  • : September 2013
  • : 216mm X 135mm X 17mm
  • : United Kingdom
  • : books

Special Fields

  • : James Kerr
  • : Paperback
  • : English
  • : 650.1
  • : very good
  • : 224