How To Write A Business Plan

Description

Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture How to Write a Business Plan provides invaluable help with sales, cash and profit forecasts and is supported by the inclusion of full-length plans available to download online. This new edition has been enhanced to cover digital developments like crowdfunding, online retailing and digital marketing. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.

Author description

Brian Finch is an independent consultant, with considerable experience of preparing and delivering effective business plans, as well as advising others on their preparation of winning material. He is the author of Effective Financial Management, also published by Kogan Page.

Table of contents

Chapter - 0: Introduction;Chapter - 1: The structure of the plan;Chapter - 2: Summary;Chapter - 3: The business background;Chapter - 4: The market;Chapter - 5: Operations;Chapter - 6: Management;Chapter - 7: The proposal;Chapter - 8: The forecast;Chapter - 9: Financial information;Chapter - 10: Risks;Chapter - 11: Legal issues and confidentiality;Chapter - 12: Selling your business;Chapter - 13: Improve performance with a business plan;Chapter - 14: Using business plans for bidding;