Grapevine - Why buzz was a rad but word of mouth is forever
Author(s): Dave Balter
Balter, the founder of BzzAgent, a word-of-mouth product endorsement community, shows why honest feedback - about restaurants, books, gadgets and more - is more believable than any paid endorser. Having figured out how to measure and harness the power of word-of-mouth without corrupting it, he answers some of the most elusive questions about marketing, such as what makes word-of-mouth very different from 'buzz' and 'viral' marketing.
Product Information
?The rapidly growing field of word-of-mouth marketing has been desperately missing one thing: hands-on experience. This book fills that gap.?
?Emanuel Rosen, author of "The Anatomy of Buzz"
?Hooray for Dave Balter's "Grapevine". Dave knows exactly of what he speaks, and has the numbers to prove it. This is indeed a must read.?
?Tom Peters
?Every once in a while, a book comes along that changes everything. Dave Balter clearly and persuasively makes his case for a whole new way to think about how your ideas spread.?
?Seth Godin, author of "Purple Cow"
General Fields
- :
- : Penguin Putnam Inc
- : Portfolio
- : 0.281
- : 10 February 2008
- : 214mm X 140mm X 15mm
- : United States
- : books
Special Fields
- : Dave Balter
- : Paperback
- : 659.13
- : 224
