Doing Business in China
Author(s): Ted Plafker
It's common knowledge that China has the fastest-growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great Superpower. Now, respected business journalist Ted Plafker has written a fully detailed yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services and media. Laws, Rules and Regulations: A how-to guide to China's complicated and ever-shifting legal landscape. Undersdtanding Cultural Differences: Vital topics include 'basic communications' and 'Talking Politics'. Sales and Marketing: How to promote and move products and services to Chinese consumers.
Product Information
Ted Plafker is a correspondent in the Beijing bureau of The Economist and is internationally recognised as an expert on contemporary China. He is also a regular contributor to numerous other publications.
General Fields
- :
- : 106040
- : 106040
- : 0.31
- : 06 September 2007
- : 208mm X 141mm X 21mm
- : United States
- : books
Special Fields
- : Ted Plafker
- : Paperback
- : 382.0951
- : 304