Doing Business in China

Author(s): Ted Plafker


It's common knowledge that China has the fastest-growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great Superpower. Now, respected business journalist Ted Plafker has written a fully detailed yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services and media. Laws, Rules and Regulations: A how-to guide to China's complicated and ever-shifting legal landscape. Undersdtanding Cultural Differences: Vital topics include 'basic communications' and 'Talking Politics'. Sales and Marketing: How to promote and move products and services to Chinese consumers.


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Ted Plafker is a correspondent in the Beijing bureau of The Economist and is internationally recognised as an expert on contemporary China. He is also a regular contributor to numerous other publications.

General Fields

  • : 9780446698634
  • : 106040
  • : 106040
  • : September 2007
  • : 208mm X 141mm X 21mm
  • : United States
  • : books

Special Fields

  • : Ted Plafker
  • : Paperback
  • : 382.0951
  • : 304