All Marketers Are Liars

Author(s): Seth Godin

Business

All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organization. This book shows how to discover and tell brilliant, authentic stories that set you and your products or service apart from the competition.

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Product Information

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.

General Fields

  • : 9780718148652
  • : pengui
  • : pengui
  • : 0.302
  • : 25 May 2006
  • : 206mm X 136mm X 21mm
  • : United Kingdom
  • : books

Special Fields

  • : Seth Godin
  • : Hardback
  • : 658.8
  • : 208